Introducing Bloom Digital

• Posted by Vlad on September 3rd, 2008 filed in Advertising, Agency 2.0

Today we finally announce the creation, or rather existence, of our company. It’s been an amazing experience so far, and it’s a great feeling to finally go public with our plans. Of course, more announcements will be made as we get closer to launching our products.

A lot could be said about the reasons behind the creation of Bloom. At the core, we feel that, as the latest generation of Web services has been maturing over the past few years, the advertising industry simply has not kept up pace. The same guiding principles that made social destinations a big success -– openness, transparency, relevance, utility, decentralization, trust, and even fun -– need to be applied to the new generation of advertising platforms.

Moreover, we feel that although direct response marketing took off in a very major way with the advent of Google’s media products, online branding has not evolved nearly as much. Business models, creative, targeting technologies, degree of consideration of media context and measurement all need to be rethought. We feel (and see) the need for specialized platforms allowing to facilitate online branding initiatives.

We hope that Bloom can help address at least some of the challenges advertisers, ad networks and publishers face today. The only way to advance in the right direction and create value both for advertisers and consumers alike is to work closely –- much closer than ever before -– with media publishers.

This is not an entirely new direction for us. Our relationship with our parent company, Cossette, and our background in developing large scale ad management platforms used by its clients (who are some of the greatest brands in the world) gives us a unique perspective on these challenges and their solutions.

Please do subscribe to this blog or follow our twitter account. At all times feel free to get in touch with us. Of course, you can reach me personally at vlad.stesin@bloomdigital.com